the eba training

Become proactive employer branding champions!

We will help you unlock your inner potential so you can take Company A to the next level!
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Contents on this page:

  • Access your course
  • Top tips for your success
  • About the final project
  • Client A materials
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My course

Important!

Our top tips for you

Schedule milestones

It can be easy to start, but overwhelming to continue unless you break it down. Set a date to watch the Kick-Off, and another to reach the Halfway video e.g. in 2 months. It is even a great idea to set deadlines for each module. 

Block times in your calendar

We know it's easier said than done, but for many this is the best way to commit the time. We suggest at least 1 hour for any study session (of course 30 min is OK, too). But if you can block 2 hours - well, you can make spectacular progress in that time!

Pace yourself - apply what you learn

While we suggest keeping a good pace, keep in mind that this course can serve as a wonderful guide in parallel with your actual work (if you have employer branding projects on your table). So if you want to use the course to support your work over the next few weeks/months, do some research and talk with colleagues, no need to rush!

Start your final project at least 3 months before expiration

This does not mean it will take 3 months to do! However, the last thing we want is for you to rush through this final step. For many, it is the most important and rewarding part! So just be sure to give yourself enough time and avoid submitting last minute.

About the final project

  • Craft your final project

    Give yourself enough time to put together a nice and concise project related to your work :) 
    • 10-12 PPT slides
    • We provide templates
    • Topics to choose from include: Create a strategy; Define key target talent incl. personas; Develop an (localized) EVP; Create a communications idea

  • Submit your project for feedback

    Someone from the EBA team will review it to check that it meets requirements and prepare tailored feedback for you.

  • Requirements to pass

    Primarily, we check that you have applied key steps/concepts from the course to support your unique work and idea(s), and of course see that you have applied them correctly.
    We receive projects of all levels, so please feel free to develop a practical project that suits your needs. We will always provide feedback!

Access our internal resources related to the training!

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Our EVP guidebook

Our internal document on our EVP. Refer to it when learning about the EVP! And/or use it to support your final project!

Our branding guidelines & Collateral library

Internal KPIs

Our talent and communication KPIs framework